Your Privacy is Our Priority
Your personal information is fully protected at 777lux. In this policy we transparently explain how information is collected, used, and stored.
Introduction and Purpose
777lux ("we", "our", "platform") operates a safe and reliable online entertainment platform for players in Bangladesh. This Privacy Policy ("Policy") explains how we collect, use, disclose, and store your personal information when you use the 777lux website, mobile platform, or related services.
Please read this policy carefully. By using the platform you consent to the terms of this policy. If you have any questions, please contact our support team.
What Information We Collect
We collect the following types of information to provide you with services, manage your account, and ensure security:
Personal Identity Information
- Full name and date of birth
- Email address
- Mobile number
- National ID number (for verification purposes)
- Address and nationality details
Financial and Payment Information
- bKash, Nagad, or Rocket number
- Bank account details
- Transaction history and amounts
- Deposit and withdrawal records
Technical and Usage Information
- IP address and device type
- Browser type and operating system
- Cookie and session data
- Time spent on the platform and activity
- Login time and location data
Gaming Activity Information
- Types and number of games played
- Bet amounts and outcomes
- Bonus and promotion usage history
- VIP level and points records
How Information is Used
777lux uses your information only for legitimate and specific purposes. Each purpose is described in detail below:
3.1 Account Management and Identity Verification
Your information is used to complete your registration process, create and manage your account, and verify your age and identity. This is essential for protecting minors and preventing fraud.
3.2 Payment Processing and Financial Transactions
Financial information is used to process deposits and withdrawals via bKash, Nagad, Rocket, and bank transfer. All financial transactions are handled through secure channels.
3.3 Providing Customer Support
Your information is used to resolve account-related issues, provide technical support, and maintain communication with you. Our 24/7 live chat support team is always ready to assist you in Bengali.
3.4 Security and Fraud Prevention
Technical information is analysed to ensure account security, detect suspicious activity, and prevent money laundering. This is critical for protecting your funds and account.
3.5 Service Improvement and Personalisation
Usage information is analysed to improve your gaming experience, recommend games based on your preferences, and raise the quality of the platform. All analysis is carried out without revealing your identity.
3.6 Ensuring Responsible Gaming
Your information is used to monitor gaming activity, identify potentially problematic behaviour, and offer assistance when needed. Responsible gaming is a core part of our commitment.
Cookie Policy
The 777lux website uses cookies and similar technologies to improve your browsing experience. Cookies are small text files stored on your device.
Essential Cookies
These are necessary for the basic functionality of the platform. They maintain your login session and ensure security. These cookies cannot be disabled.
Analytical Cookies
These help us understand how users interact with the platform. This information supports service improvement and does not reveal your identity.
Preference Cookies
These remember your language, theme, and other preferences so you have a better experience on your next visit. You can manage them at any time.
Cookie Controls
You can delete or disable cookies at any time from your browser settings. Please note that disabling essential cookies may prevent some platform features from working correctly and may make it impossible to log in.
Sharing Information with Third Parties
5.1 General Policy
777lux never sells, rents, or shares your personal information with third parties for marketing purposes. Information is shared only in specific circumstances and under strict confidentiality terms.
5.2 Payment Processors
Only the information necessary to complete a transaction is shared with payment service providers such as bKash, Nagad, Rocket, and banks. All these organisations are governed by their own privacy policies.
5.3 Technology Service Partners
Operational information is shared with providers of the platform's technical infrastructure, game services, and analytics. These partners are contractually bound to use the information only for specified purposes.
5.4 Legal Obligations
Information may be shared with relevant authorities in response to a court order, government directive, or legal obligation. In such cases we provide only the information legally required.
5.5 Business Transfers
In the event of a merger, acquisition, or asset sale, user information may be transferred. Should any such change occur, we will notify users in advance and the new entity will be required to uphold the same privacy standards.
Data Retention and Security
Retention Period
We retain your information for as long as your account is active. After account closure, some information may need to be retained for a specified period to meet legal obligations. Financial transaction records are retained in accordance with regulatory requirements.
Security Measures
To protect your information we use SSL/TLS encryption, firewalls, regular security audits, and restricted access controls. Only authorised personnel can access the information they need.
Data Storage Location
Your information is stored on secure servers. Regardless of where the information is stored, the same standards of this privacy policy apply and your information will always be kept with appropriate protection.
In the Event of a Security Breach
Should a security breach occur, we will act promptly and notify affected users as quickly as possible. You will be informed transparently about the nature of the breach and the potential risks.
Your Data Rights
777lux respects your rights regarding your information. Your key rights are described below:
7.1 Right to Access
You may request a copy of the information we hold about you at any time. To make this request, contact us via live chat or email.
7.2 Right to Rectification
You have the right to correct any inaccuracies in your information. Let us know with the correct details and we will update them promptly.
7.3 Right to Erasure
In certain circumstances you may request that your information be deleted. However, some information may need to be retained due to legal or regulatory obligations.
7.4 Right to Restriction of Processing
In certain circumstances you may request that processing of your information be restricted. During this time we will retain the information but not use it.
7.5 Right to Lodge a Complaint
If you believe your privacy rights have been violated, please contact us directly in the first instance. We take every complaint seriously and work to resolve it as quickly as possible.
Protection of Minors
Age Restriction
777lux strictly does not provide services to anyone under the age of 21. Age is verified at registration and if a user is found to be a minor, the account is closed immediately.
We do not knowingly collect personal information from anyone under the age of 21. If we become aware that we hold information belonging to a minor, we delete it immediately.
Policy Changes and Updates
Change Notification
777lux may update this privacy policy from time to time. For any significant changes we will post a notice on the platform and send information to your registered email address. The date of the change will be noted at the top of the page as "Last Updated".
Continued use of the platform after any changes will be taken as your acceptance of the new policy. Check this page regularly to stay informed about the latest policy.
Contact Us
If you have any questions or concerns about this privacy policy, please get in touch with us. Our team is always ready to assist you in Bengali.
Privacy Contact
Useful Links
Visit our other policy pages for more information related to privacy: